Lance Johnson, a movie producer from Southern California, doesn't mince words when explaining his enthusiasm for 3-D. "Avatar was a total game changer," he says. "The film's success exposed a lot of people to the magic of today's 3-D technology. Seeing is believing." Johnson, who looks like a bespectacled and less buff Fabio, may have been inspired by Avatar, but the movies he makes couldn't be more different from James Cameron's mainstream epic. He's a producer and the president of Bad Girls in 3D, a company that distributes hard-core porn videos with titles like What My Baby Wants and Girlfriends Are a Good Thing.
Last January, Bad Girls in 3D made a splash at the Adult Entertainment Expo in Las Vegas, where the company unveiled its new home entertainment system, which includes a 60-inch Mitsubishi 3-D-ready HDTV and shutter glasses and provides a gateway to 3-D adult content that can be downloaded from the Bad Girls website. Costing just under $4,000—and that's before the $20 monthly subscription fee for the actual porn—it's not cheap by anybody's standards, but Johnson isn't worried that consumers will be scared away by the hefty price tag. "3-D," he says confidently, "is the future of porn."
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